Your members' financial lives are on your platform. Their estate plans aren't.
67% of your members don't have a Will — and they're solving that need outside your ecosystem. Legal Karma embeds estate planning directly into your digital banking experience. Your brand. Your platform. Your relationship.

What the gap is costing you.
Members leave your ecosystem. Every estate plan completed through an attorney or LegalZoom is a relationship that deepens somewhere else — not with you.
Engagement stays shallow. Members with 3+ product relationships retain at significantly higher rates. Estate planning connects every financial relationship on your platform. Without it, you're leaving your deepest engagement lever untouched.
You're missing the signal. Members are already searching for estate planning. That's unmet demand — on someone else's platform.
Estate planning lives inside your members' biggest moments.
These are the moments members already come to you for financial guidance. Estate planning makes your platform the answer — not just a stop along the way.
First child
New parents think about guardianship, life insurance, and Wills for the first time. If your institution can help them in that moment, you've earned loyalty that lasts decades.

New home
A home is often the largest asset someone owns — and the one most impacted by whether they have a Trust. This is a natural moment to offer estate planning.

Retirement
Retirement is when wealth transfer planning becomes urgent. If your institution has been part of their estate planning journey, you're positioned for the next generation. If not, the assets leave with them.

Marriage or remarriage
A new partnership brings new priorities. Helping members align their estate plans with their shared future builds trust at a deeply personal milestone.

Your team's lift: Almost zero.
White-label setup: We match your brand. You review and approve.
Staff training: Under 2 hours. No legal knowledge required.
Ongoing management: Fully automated. No case management, no legal support staff.
Zero engineering. Zero legal overhead. Live in weeks.

Share with your team
Built the internal case? Make sure the right people see it.
Operations Leaders
Wealth Management
100+ credit unions already offer estate planning through Legal Karma.
VantageWest Federal Credit Union broke even in 5 months and helped 150+ member families complete estate plans.
Estate planning is new revenue, deeper engagement, and multi-generational relationships — embedded directly in your digital experience.



