100+ Credit Unions turned Estate Planning into a revenue stream
They're generating non-interest income, retaining deposits through life transitions, and getting member data no other product provides. Here's how to add it to your lineup.
$95.3M in member-facing revenue across the network
The revenue opportunity your balance sheet is missing
$84 trillion is transferring across generations through 2045. Your members are already paying for estate planning — through LegalZoom, local attorneys, and consumer apps that have no relationship with your institution.
That's non-interest income leaving your ecosystem every month. And when a member's estate plan doesn't include your institution, 70% of those deposits leave with the next generation.
The credit unions in our network turned that exposure into a revenue line item. The ones seeing the strongest results moved first.
Your brand. Your revenue. Your data.
Legal Karma is a white-labeled estate planning platform that runs under your brand. You control pricing, branding, and the member relationship.
What it delivers:
Non-interest income from day one
Deposit retention through life transitions — members who plan with you, stay with you
Multi-generational engagement — estate planning brings family members into your institution
Member intelligence no other product generates: full asset picture, family structure, beneficiaries, and financial priorities — including assets held elsewhere
What it costs your team:
10–15 total hours to launch across all departments
No new hires. No legal staff. No branch workflow changes
We handle implementation, member support, compliance, and ongoing operations
Zero internal hours per month to maintain
Results from the network.
Vantage West Credit Union — Broke even in 5 months. 150+ families served.
California Based Credit Union— 3,500+ registrations. 171% of break-even in 20 months.
Arizona Financial Credit Union — 18.6% member conversion rate.
Partner Colorado Credit Union — 34.3% conversion. 82% completion. 22-hour median time to finished plan.
are running estate planning through Legal Karma today.
Live in 60–90 Days.
No capex. No headcount.
Build in-house
Attorney referral
Do nothing
Legal Karma
Your team's total commitment: roughly 15 hours spread across departments to launch. Legal Karma handles everything after that.
Share with your team
Built the internal case? Make sure the right people see it.
Operations Leaders
Digital Experience Leaders
Wealth Management Leaders
Estimate your revenue opportunity.
We'll model the revenue and retention impact for your institution based on your membership profile. Takes 30 minutes.
Legal Karma is not a law firm nor are we attorneys. Legal Karma is not the substitute for an attorney or law firm. Legal Karma does not provide legal advice. This site and applications are not intended to create any attorney-client relationship, and your use of Legal Karma does not and will not create an attorney-client relationship between you and Legal Karma.